South Dakota Public Broadcasting Wins Big!
South Dakotans take their high school sports very seriously. Since launching Public Action in November, SDPB’s Web site has attracted hundreds of registrants and tens of thousands of visitors, all diving into discussing the games and the teams. Part of SDPB’s secret to success was understanding that they already had a community at hand, one that was looking for a forum to engage. Read more about their success in an online interview with Director of Online Services, Kent Osborne.